At least one major retailer in the UK has realized how popular the electronic cigarette is becoming, and in a bid to be ahead of the game, is launching a marketing compaign later this month.
E-cigs, as they are sometimes known, have been around for several years now, and are mainly available to purchase through the internet. However, their growing popularity is beginning to attract the attention of special interest groups, as they notice that sales in e-cigs are creating a dent in the sales of both tobacco and other smoking cessation products.
So, we are likely to continue to see many of these groups trying to discredit the e-cigarette industry. Why? Because they are starting to be afraid of the competition. It seems they are likely to be fighting a losing battle.
More and more testimonials as to the popularity of the e-cig are appearing on the internet. Many, inevitably, are sponsored by e-cig companies, but there are many others that appear to be unbiased and enthusiastic.
Even if someone has managed to give up smoking with the help of th e-cig and is subsequently sponsored by an e-cig company, it shouldn’t detract from the fact that the product has been successful for them.
The e-cig is sometimes referred to as the “Super Cigarette”. It looks and feels like the real thing, produces no smoke and is tobacco free. What more do you need?
